We take full advantage of the blessed nature of Tamba
and produce for all kinds of customers.

社長の想い

社長 西山周三

The change which tackles with the technology of sake

The Japanese population is 127 million people and only 8% of that have Sake because they actually like it. Demand on Sake will rapidly decrease in the near future and that will put the Sake business in not a good place. Change is inevitable.
Though it is traditional business, the reason why it has been able to continue over 160 years is because of changes made to fit each era. “Protecting” and “not changing” are two different things. Our motto is providing our customers whole new things by challenging new ways.

Rice fermentation is a part of Japanese traditional culture and by using it, we can create nutritious food. We are assured that our non-alcoholic food such as Sweet Sake Yogurt and Ama Koji will be highly recognized by many people as something that provides them a good healthy life. We’d like to carry on producing not only Sake but also non-alcoholic foods in a way that is not in a book, but from new perspective, especially from women’s point of view, valuing health, environment, and beauty.

Japanese culture is sent to overseas

Currently, we are exporting our products to 24 countries in the world. While demand on Sake in Japan is decreasing, it’s going quite another way outside Japan. In the very near future, demand on Sake will rapidly grow in many other countries. We hope to introduce Sake to the world as something honorable that is part of Japanese culture.

What should be protected

As our business grows, there is something that we do not want to lose: Local producing. We’d like to give back to this city by doing so. It is true that there are some things that we can do only in Tamba too.
We really value local ingredients and water. All the water that is used in our brewery is taken up from the well in our property that comes from the specific place of Takeda River. That means that if we use the water from 1 Km away, our products will be different. We ought to protect the environment to keep this water as it is.

Our motto

Though it is traditional business, the reason why it has been able to continue over 160 years is because of changes made to fit each era. “Protecting” and “not changing” are two different things. Our motto is providing our customers whole new things by challenging new ways.

I picture Tamba City will grow big as a revolutionary place in 30 years from now and we will keep up our hard work in our traditional way to hear “This is totally new!” from our customers.

Company President, Nishiyama Syuzo